FOSTERING A GREAT CULTURE.
Discover more about our culture and history.
The BMW Group is aiming for an advanced corporate culture which provides an environment where all associates working in the Group can grow together while making use of the opportunities that are provided equally to each of them. For this purpose, based on our five Core Values, we have formulated a Code of Conduct for enabling associates to improve their own and one another’s strengths and strengthen our unique team spirit.
Core Values of the BMW Group Japan
We take consistent decisions and commit to them personally. This allows us to work freely and more effectively.
We reflect on our actions, respect each other, offer clear feedback and celebrate success.
We acknowledge concerns and identify inconsistencies in a constructive way. We act with integrity.
We trust and rely on each other. This is essential if we are to act swiftly and achieve our goals.
We are excited by change and open to new opportunities. We learn from our mistakes.
DID YOU KNOW?
From 2005 to the present, the BMW Group has consistently been named as the world's most sustainable luxury car manufacturer by the Dow Jones Sustainability Index.
The BMW plug-in hybrid models received the World Green Car Award for two years in succession. (BMW i3 (2014) and BMW i8 (2015))
BMW Group Japan is recruiting personnel who respect diversity. In fact there are now associates from more than 20 countries working in the Tokyo Office.
In order to deliver maximum performance, BMW Group Japan believes that what is most important is maintaining a healthy work-life balance. In order to support this, our company recommends a variety of working styles including flex-time shifts and mobile working. We have also introduced “Premium Friday” system that ends work at 16:30 on the second Friday of each month.
History of BMW
The history of BMW goes back to 1916, when the company was established as a manufacturer of aircraft engines. The emblem with its aircraft propeller motif that is today recognized by so many around the world was first adopted in corporate advertising in the late 1920s, and still today adorns all products which BMW delivers. In 1923, BMW released its first motorcycle, which became a great sensation that also attracted much attention within the industry. In no time, revolutionary and high-performance BMW products stood at the peak of the motorsport world, and the BMW name became known worldwide.
In the 1970s, the company completed the necessary framework for a true success story with the globalization of sales and expansion of its production network. As the company grew into an international corporation, production of BMW products was also started in South Africa, the United States, and China. During the period from 1963 to 1981, BMW AG exported more than 20,000 vehicles to Japan via the Balcom Trading Company. In 1981, BMW K.K. was established in Tokyo, becoming the first wholly-owned subsidiary of a European automobile manufacturer in Japan.
The first president of BMW K.K. was Yoji Hamawaki. He continued pressuring the Head Office to produce cars with the steering wheel on the right side for the Japan market, and was finally successful in 1985. As a result of his achievement, the first right-hand steering wheel specification BMW 318i (E30) that were imported into Japan began building a base for growing sales over the next several years. The number of vehicles sold nearly doubled from 1985 to 1987, and the 9.5% interest rate that was the lowest in the industry at the time also made a large contribution to growth in sales.
Another factor which led BMW K.K. to success was the dealer development strategy. In just seven years after the company was founded, the number of dealers grew by nearly three times, and the number of dealers across Japan reached 100 in 1988. At present, the company has constructed a BMW, Mini, and BMW Motorrad dealer network of more than 350 dealerships.
In 1990, the famous Japanese artist Matazo Kayama worked on the design of the BMW Group’s ninth art car, the BMW 535i (E34). He made extensive use of airbrush techniques and the traditional Japanese decorative techniques of kirigane metal cutting and arare foil impression. The body featured an extremely fine design of silver foil, gold foil, and aluminum foil.
In 2001 and 2003, the brand was renovated with the greater maturity of technologies from the UK brands Mini and Rolls-Royce. Through these brands and the core brands of BMW and BMW Motorrad, the BMW Group provides a lineup of premium products that is diverse while also retaining a sense of consistency.
In 2002, the newly acquired Mini brand was launched in Japan, and gained the support of many fans. In 2016, the number of newly registered vehicles reached 24,580, again setting a new record.
Starting from 2007, BMW Group Japan established a headquarters in the GranTokyo South Tower in Marunouchi. The showroom on the first floor of this building displays the latest BMW models, and is a space that is also easily accessible to ordinary customers.
In 2013, the sub-brand “BMW i” was announced. The BMW i3 with electric motor drive and BMW i8 with a plug-in hybrid system proved that premium mobility and sustainability are intimately intertwined.
In 2016, BMW GROUP Tokyo Bay opened and became one of the largest brand-experiential showrooms in Japan. The expansive 27,000 m2 space features BMW and Mini showrooms, an original brand-experience area, three café areas, and an outdoor test drive area, making it a multi-purpose facility which visitors can enjoy together with a premium experience of BMW sheer driving pleasure.
The BMW Group is playing an important role in shaping future mobility. As shown by its path in evolving from a manufacturer of aircraft engines to a premium car brand, BMW is an industry leader that will utilize its pioneering spirit to drive forward into the next generation. You can expect great things from our vision for progress in the next 100 years.